August 30, 2011 | 
Author It has come to my attention that small businesses who update their sites regularly tend to rank higher than those who do not update. Local business web sites are usually fairly static. Once a web site is built the web site on average becomes static and the business uses it to tell people through other channels about their web site.
Statistics tell us that only the top ten web sites for a given keyword phrase (consumer search query) get any traffic to their web site through search engines. Further using google anaylitics will tell you that this is true. It takes only 20 to 30 days to see the results. Further these same statistics tell us that the top three get as high as 84% of all click throughs and the top site can get as high as 40% or more of all search click throughs.
A large web site builder named SiteKreator released the results of a study they did on February of 2011. Their study analyzed 5,000 random websites through 2010. The study revealed that small businesses who add and update their site content more often receive more traffic on a monthly basis vs sites who make less frequent updates. They also found that sites which used social media in their online strategies also received more traffic than sites not using social media.
In the study the businesses who updated their website more than five times per month have +300% more website traffic than those who do not. 300% is a significant number. Even more significant however is the number of web sites who update 5 or more times a month. Only 2% while 54% hardly ever update less than 1/2 of 1% per month. 21% of web sites update 1 times per month. Added together that is 75% update very little. The small business owner who wants to stand above the rest needs to update and the competition for rankings is very low and therefor easily achievable.
Small businesses who use and engage with social networks see a +400% increase in the visitors to their website as a direct result of using a social networking platform. That too is a significant number. Site owners who so not use social media get little or no increased ranking while if you are an adwords user you get a 150% boost in traffic. There goes the theory that Google does not reward adwords users just for using the service.
The 400% increase in traffic is the average gained by incorporating social networking. Sites with Facebook integration and usage get over 500% and if you use both facebook and twitter you get nearly 600% increase in traffic over non-users.
So if you are a small business it appears to significantly pay to become involved in social media. It can be the difference of getting to page one in the search results and if you are already on page one it will help get you there.
There is another secret to getting to page one and if you are already there the secret is the same. The secret is, get the right kind of inbound and on site links.
Also it is important to have a Google Places listing that has been verified and it is very important to have on page seo. If you would like a free analysis of your local small business website give me a call.
Dan Keating
970-481-7733
Internet Small Business Opportunity
Email Services 3.1 Million Per Day
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